Email Marketing Manager

Remote
Full Time
Experienced

As a member of CafeMedia’s marketing team, your work will help us elevate our brand, celebrate and educate our publishers, and promote our products and services. CafeMedia’s marketing team is growing exponentially. We are building the team from the ground up and looking for exceptional communicators and marketers who want to help build a world-class team to further our mission to build a creator-first future. 

This role sits on the Communications team, and is responsible for the strategy and execution of our email marketing efforts. 

From working with our CRM team to map the right data points for segmentation, to setting up automations and educational drip campaigns that fuel the growth of our 3500+ publishers, to assisting our publisher development team with lead generation and funnel management, you’ll ensure we always reach the right person with the right message at the right time via email. 

This role entails lots of cross-team collaboration and a drive for developing elegant solutions to take our email strategies to the next level. Ultimately, you’ll get to shape how we use this powerful communications channel in our mission to power a creator-first future and democratize the media landscape.

What you’ll be doing 

  • Design, create, implement, track, and analyze email campaigns for all of our audiences
  • Craft clear and engaging email content to guide results and drive actions with eye-catching subject lines, CTAs, and email structure
  • Work with customer service teams and product marketing to map the right data points for our email lists and implement effective segmentation strategies
  • Work with our brand team to elevate our email templates with upgraded design and personalization
  • Manage the email database to support the entire marketing team
  • Manage testing roadmap, tracking and analyzing campaign performance to quickly understand what’s working and what isn’t and iterate accordingly
  • Stay on the cutting edge of new email marketing technologies, policies, and best practices
  • Implement segmented messaging through other channels, like in-product notifications

The skills and experience you’ll bring to the job

  • 6+ years experience managing end-to-end email campaigns (including segmentation and automations) within a widely-used ESP like Hubspot, Marketo, Mailchimp, ActiveCampaign etc. (ActiveCampaign experience a plus)
  • Skilled in email database management, especially when it comes to CRM integrations (Salesforce experience a plus)
  • HTML and CSS knowledge as applied to email templates + an eye for design
  • Strong analytical skills
  • Excellent written communication and copywriting skills
  • Collaborative mindset
  • Self-starter with stellar project management skills
  • An ability to work under tight deadlines and thrive in a remote work environment

About CafeMedia

CafeMedia’s mission is to build a creator-first future. We empower the world’s best creators and independent publishers to grow thriving businesses for the long term. Under our CafeMedia and AdThrive brands, we manage digital advertising sales and technology and a growing number of services for more than 3,600 creators and independent publishers. We make it easy for them to focus on what they do best — produce great content.  

Our passion and expertise have made us a leader in advertising and creator services. Today we rank as the 7th largest digital property in the U.S. and #1 in Food, Home, and Lifestyle--with a reach of nearly 187M monthly unique visitors in the U.S. alone. 

To learn more about working at CafeMedia, visit: https://cafemedia.com/careers/

CafeMedia is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with common purpose. We encourage candidates from all backgrounds to apply. CafeMedia is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.

 

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